• 04Dec
    Categories: Uncategorized Comments Off on Music Producers – You Can Pursue Your Passion

    Something thats always bugged me about music production is we limit it. If you tell someone that you are a music producer you either have a Benz, or a loser with a dream.

    For some reason people have this idea that there is no middle ground in a music production career. Either you’re making millions or its a hobby.

    Thats just not true. Why can’t you be a music producer who makes a modest 60-70k per year? That’s more than most people make with their little college degrees. Not to mention you’re doing something you enjoy. You were born with a passion and talent for music, why not take advantage of it?

    You don’t have to be the next timbo or neptunes. Their is a lucrative career in TV music, movie score, commercial jingles, etc… Those are just a few of the things you can do to make money as a music producer.

    I think the real reason people are scared of pursuing a career in music is because it requires you to be an entrepreneur. Sure there are production companies you can work for, but you still are an entrepreneur. You are CREATING a product. The product obviously is your music.

    You can choose to sell your product any way you choose. Some producers choose to sell them to production companies, who then re-sell them for more profits. Some producers sell them online to up and coming artist. Some producers sell them to big budget artist for $40-$50k per beat.

  • 04Nov
    Categories: Uncategorized Comments Off on So Much Work for Just 60 Seconds

    When you watch commercials, music videos, TV programs, or films, do you ever wonder who it is that handles the job of getting them on camera and how they’re put together? That’s the work of a video production company. There are really two kinds of companies that create video content. A technical production company may target details that the client isn’t interested in doing. They may do the things that come after the video is shot, the editing and the post-production. Or they may simply take the finished video and post it online. That’s one thing that a video production company may do.

    Other companies are full-service. That means they do it all from start to finish, and post-production as well. A full-service company will do the creative development, then write the script. They’ll be responsible for locations and casting. They’ll produce, edit, and deliver the final product for posting. A company like this is totally hands-on; the client states what they want and the video professionals do the rest.

    A commercial production company, as you may expect, has a specific focus. It creates short videos, 30 to 60 seconds, that are oriented toward commercial branding. They are all about promoting a product, a company, or a service; or getting a company’s name, brand, and message out in front of the public as widely as possible. A commercial production company creates videos to grab the public’s attention and interest, and to create excitement-“buzz,” as it’s often called. The company creates what are effectively “teasers” to bring in potential customers.

    Commercial producers and their creative teams have to get excited about a client’s product, brand, or message. In this way they develop ideas that connect with the audience. Their process includes personally experiencing what the client is selling to create an understanding of the market and the customer.

    The video producer’s job looks creative and exciting, and it can be. It is also a highly demanding and responsible job that calls for not only creativity but people and business skills. The producer might be thought of as a “creative problem-solver.” He or she is the leader of the process from pre-production through actual production to post-production. The producer is responsible for the planning, scheduling, and final editing of the project, and hiring the talent and the staff. He takes part in selecting graphics and audio and may actually write the script. He is the point of contact between the company and the client, facilitating all communications to make sure the project is delivered according to the client’s specifications. And of course, it’s the producer’s job to make sure everything is done on time and on budget.

    It is very exacting work that a video production company does. You might not believe the amount of work that goes into a 60-second spot and the number of people it takes to pull it off. But these production companies know how to do it with the greatest effect.